Position Novo as the go-to financial platform that keeps small businesses open and thriving.
Developed a vibrant visual language that embodies Novo's commitment to empowering entrepreneurs.
Execution:
Impact:
Reinforced Novo's image as a supportive financial partner, emphasizing our dedication to keeping doors open for small businesses and fostering their growth.
With the release of Novo’s new brand identity, Novo raised a $90m Series B that now values the start-up at $720m.
Read the full article on Forbes.
Novo’s symbol embodies a customer-first approach, visually capturing the doors it opens for its clients. The abstract "n" is crafted to seamlessly fit the compact spaces where the brand is present. Paired with a minimalist sans-serif typeface, Novo’s new narrative-driven logo marks a fresh and modern evolution for the brand's identity system.
Role: In-house Design Manager
Developed in partnership with Mackey Saturday
Updated 2022